01 / START SOMETHINGAre you an
Are you an
entrepreneur?
Build a property auction company of your own. Start with your market, develop your brand and platform, and plan how to win your first instructions.
17 YEARS IN AUCTIONSYOUR NEXT CHAPTER STARTS HERE.
THE AUCTION UNIVERSITY
build your auctionEmpire.
Most people buy at auctions.I build auction companies.
You want your own property auction business. You don’t have to know where to start. I bring 17 years of experience to help you build it—from your brand and platform to the way you win instructions.
Enquire about your businessYOUR EXPERIENCE. YOUR STARTING POINT.
Your starting point.
Your auction business.
Starting from scratch or building on your agency?
Find the route that fits your experience.
02 / BUILD ON WHAT YOU KNOWWorking as an
Working as an
estate agent?
Build on your property experience. Add an auction offering to your agency, with a clear process for your team and another route to market for your sellers.
Already running an auction business?
FROM BRAND TO AUCTION DAY
What it takes to build your business.
COMPANIES & BRANDS I WORK WITH
ROSTRUMTAUSWIFTPROPERTY AUCTIONSRichards & CoPROPERTY AUCTIONSBIDDLE & WEBB
MORE CONNECTIONS ACROSS THE INDUSTRY
17YEARS IN
AUCTIONS
AUCTIONS
CHARLES THOMAS17 YEARS IN PROPERTY AUCTIONS
You don’t need all the answers.
You need someone who knows the business inside out.
After 17 years in auctions, it sometimes feels like I’ve sold half the country.
I’ve stood on the rostrum, won instructions and worked with sellers across the country. I know what it takes to earn an instruction, get a property in front of buyers and keep a sale moving.
Through The Auction University, I help bring the parts of an auction company together: your brand, your platform, your processes and your approach to winning instructions. You bring the ambition. I bring experience of the business behind it.
Charles Thomas
Let’s talk about your businessYOUR BUSINESS. BUILT ON EXPERIENCE.
“Your name above the door.
Your business behind the hammer.
Let’s build it properly.”
Charles Thomas
Let’s build your auction businessFounder, The Auction University
17 years in property auctions
Experience you can see.
In conversation. In the room. On the rostrum.
Real conversations.
Practical answers.
CHARLES THOMAS
At the
rostrum.
CHARLES THOMAS
In the
business.
A bigger ambition.
A clearer direction.
Put your name on the business.
Your own auction company means your brand, your client relationships and your decisions.
We’ll work through what that takes: a clear position in your market, a credible platform and a practical way to win instructions.
Plan your next moveCHARLES THOMASunleash yourpotential
THE NEXT CHAPTERHAS YOUR NAME ON IT.
THE WORK BEHIND THE AMBITION
Your auction company.
Built from the ground up.
The brand people see. The systems behind it. The work that brings in instructions.
01Your brand & positionRead
Decide who you serve, what makes you different and how your business should be seen. Build an identity and a website that support that position.
02Your auction platformRead
Connect your website, auction platform and payment process so every stage has a clear purpose.
03Your documents & processRead
Put auction agreements, sales memorandums, invoices and marketing templates behind a consistent client experience.
04Your industry networkRead
Understand the people and services around your business. Build the relationships that help you deliver.
05Your marketingRead
Give sellers a reason to instruct you and buyers a reason to pay attention. Build a plan for your brand, your lots and your social channels.
06Your route to growthRead
Focus on winning instructions, securing the right lots and improving the way you operate as the business develops.
HOW WE BUILD YOUR BUSINESS
From ambition.
To auction day.
We start with your experience and market, then work through your brand, platform, processes and route to winning instructions.
Talk to Charles about your business- 01
Define your business
Get clear on your market, your offer and the sellers you want to reach.
- 02
Put the foundations in place
Bring your brand, website, auction platform and operating process together.
- 03
Take your business to market
Develop your marketing and approach to winning instructions, with clear priorities for launch.
BEFORE WE TALK
A few things
you may be wondering.
Do I need to own an auction business already?Read
No. The conversation can start with an idea, an existing property business or an auction company you want to develop. We’ll begin with your experience and goals.
What should I include in my enquiry?Read
A clear sense of what you want to build, the market you’re interested in and the questions you want answered. If you already have a website, include the link.
Can we talk about an existing business?Read
Yes. Tell Charles what’s working, what’s getting in the way and where you want to take it.
How do I get in touch?Read
Choose “Enquire now” and tell Charles what you want to build. The enquiry opens in your email app for you to review and send. You can also email info@theauctionuniversity.co.uk directly.
YOUR BUSINESS STARTS HERE
Your auction business.
Let’s get it moving.
Starting from scratch, adding auctions to your agency
or developing an existing business? Let’s talk.